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| Photo credit: The Guardian UK |
Some months ago, Chanel came out with these words below in a full- page ad on WWD.
“A note of information and entreaty to fashion editors, advertisers, copywriters and other well-intentioned mis-users of our CHANEL name.
- CHANEL was a designer, an extraordinary woman who made a timeless contribution to fashion.
- CHANEL is a perfume.
- CHANEL is modern elegance in couture, ready-to-wear, accessories, watches and fine jewelry.
- CHANEL is our registered trademark for fragrance, cosmetics, clothing, accessories and other lovely things.
- Although our style is justly famous, a jacket is not ‘a CHANEL jacket’ unless it is ours, and somebody else’s cardigans are not ‘CHANEL for now.’
And even if we are flattered by such tributes to our fame as ‘Chanel-issime, Chanel-ed, Chanels and Chanel-ized’, PLEASE DON’T. Our lawyers positively detest them.
We take our trademark seriously.
Merci,
CHANEL, Inc.”
A pretty strong statement by Chanel. I suppose they took out that ad to make sure that publishers from different media take note. The Wertheimers *of Chanel* don’t kid around.
What do you peeps think about this?
x
TheBagHag