Do you still remember which brand became famous because of the monogram? Yup, CHANEL with its unmistakable double C twist lock on the center of the bag. And of course, who can forget Hermes– the ubiquitous Constance which is really a prize if you manage to buy it today at the Hermes boutique! Well, of late, I’ve been noticing a lot more of that monogram design (not to be mistaken with logo- a- gogo) going around again, in brands that were previously not known to have produced bags with visible monograms. Let me just give you a few examples:
There is the Gucci Soho Disco Bag which has the brand’s logo embossed onto the leather of the bag (making the bag a lot less heavier than the ones that used hardware).
Then there’s the Saint Laurent Blogger bag.
Side note: I do wonder though when they will reconcile the not-so-new re-branding of Saint Laurent with the original name Yves Saint Laurent. I wonder if the logo would look as good though without the Y 😉
And then of course there was the original Louis Vuitton Vivienne which has since been discontinued. Speaking of the Vivienne, I am so disheartened because I have this bag. It is beautiful but because of our insanely hot weather and humid conditions, the gumming on the sides of the bag seem to have melted (!!!). I will be taking the bag to LV when I have time so they can have a look- see at what can be done to fix it 🙁
Anyway, more monogram bags under Ghesquiere’s new direction which saw the “birth” of the classic flap bag called the GO- 14MM:
And another version called the Twist, in this printed design
I honestly prefer the old style of the logo than the new one above. Anyway, the other brands that have joined the monogram bandwagon include Alexander Mc Queen:
And J.W. Anderson (of Loewe):
This bag monogram formula (using hardware) seems to work quite well with a lot of brands lately. Not to be overly narcissistic about it, but I think it would actually be super cool to have your own monogram on a leather flap bag. Someone should work on that service 🙂 For a change you will be carrying something diffferent from the rest of the crowd. Hah, that said, I will be first to line up for it 🙂
More monogram bags by your favorite brands are available HERE.