Chime for Change is a global campaign that was founded by Gucci, aiming to drive equality for girls and women around the world in the areas of Education, Health and Justice – in areas where there is still a lot of work to be done. Chime for Change serves to convene, unite and strengthen voices speaking out for girls and women around the world and to raise funds for non-profit organisations pursuing change.
Gucci’s Creative Director and Chime for Change co- founder Frida Giannini noted that “this is the emergency and the opportunity of today. We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through CHIME we can help the voices calling for change to become so loud that they cannot be ignored.
There will be a televised concert event at London’s Twickenham Stadium on 1 June with Co-founder and Artistic Director, Beyoncé as headliner. Also set to perform Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, John Legend, Laura Pausini, Rita Ora, Timbaland.
For more information about Gucci’s Chime for Change, please do take the time to watch these videos:
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